Creative // Sr. Copywriter // Strategist // UX Writer

Blogs

Here you can find blogs, websites, and other content-related samples I've created. 

Posts tagged Beauty Blog
Volume 1: What's Inside My Bag?

As the face of our brand, Courtney is in and out of shoots, schmoozing with influencers, and on the lookout for the latest hair color trends. She’s always prepared for whatever crisis comes her way. Here are the top 6 items she can’t do without:

1. “I have an absolute obsession with Chantecaille and this particular Lip Chic in Sari Rose. I tend to have very dry lips and this one also moisturizes. Plus, I can put it on without looking in a mirror. Winning 2X!”

2. “One of my best girlfriends gifted me jasper and aventurine stones to keep in my purse. Over the holidays, my sister-in-law gave me rose quartz. This satchel of precious stones travels with me everywhere.”

3. “I'm a huge lover of the brand Aesop. I have very sensitive skin and have found their line is the only one that doesn’t give me a rash. This Resurrection Aromatique Hand Balm also has the most intoxicating smell.”

4. “We are lucky to see so much sun in Southern California. I like to protect my baby blues with these lightweight LA-made frames by Saint Rita Parlor.”

5. “I keep a bottle of polish in here whenever I’m off to get a manicure. This RGB polish in Bordeaux doesn’t have any scary ingredients in it like formaldehyde, and the deep blood red is flattering to any skin tone.”

6. “I keep a notepad with me at all times, so that I can create lists and scratch things off (an uber-satisfying activity). Handwriting is a lost art, so it’s my way of keeping it alive. This particular one is from Blick, and I love it.”

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How Much Hair Product Should I Use?

MASKS

For the average person, we recommend a cough drop-to-Oreo-sized amount. Masks are a great weekly treatment which gradually reduce stress on strands when you’re out and about. While we recommend you apply your daily conditioners from mid-shaft to ends, your weekly hair mask should be applied from roots to ends. The thickness of your mask will help you decide whether the recommended Oreo or cough drop-sized portion is your go-to.

Is your mask super thick in texture? That’s likely because it has a common, richly-hydrating and thickening compound called BTMS in it. So, go light on your application and maybe use a bit of water to evenly saturate your hair, since this stuff is the real deal when it comes to long-lasting hydration (and may make your hair oily if overused). Is your mask on the creamier, lightweight side? That’s probably because it has a bit of water already included in its formula, so feel free to apply it generously all over.  

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5 Ways to Conceal Pesky Grays Between Hair Color Applications

04 CHANGE UP YOUR HAIRSTYLE. 

Try a new hairstyle or flip your part to another side that contains less gray is an easy way to cover your roots completely without any product (for a quick save). Hairstyles like funky top knots or braids reminiscent of Game of Thrones will do the trick by shielding your most noticeable regrowth. Many times, moving around how you wear your hair normally can camouflage your roots since gray hair doesn’t grow on the full head equally. As a last resort, throw on a headband to effectively cover hairline grays. 

Colorist tip: 

As a wonderful perk, flipping your part can also increase volume and give your look an instant pick me up. Plus, you’ll have found a new way you might like to wear your hair. Don’t forget to tag @eSalon in your hair selfie when you do!

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5 Tips for an Alternative Self-Care Sunday

02 REORGANIZE OR DECLUTTER YOUR PERSONAL SPACE.

Cleaning up your workspace or organizing your closet can help to clear your mind and make you feel more put together. Even if it’s just clearing out your car, we think setting things right can reset your internal balance. Our Graphic Designer, Lizz says, “For my self care, I don’t accept things into my apartment if the object doesn’t have a purpose. Owning less makes my life efficient and organized, which gives me more time to focus on my well-being.” Think about decluttering your desk or making space on the balcony for a small table and chairs, so you create a tranquil place that’s just for you. Maybe leave a few mood-boosting notes for yourself around the house to find later. Bonus tip: You can do a little clean up while you apply your hair color, so it’s like a two for one deal.

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Which Shampoo And Conditioner Is Right For Me?

WHICH SHAMPOO IS BEST FOR REDHEADS? 

Reds require the most care and maintenance since they fade quickly. Why? Because the molecules in red hair color are large, and over-washing your hair can cause the color to rinse out easily. We recommend only cleansing red hair twice a week and opting for a gentle shampoo to maintain the vibrancy of your hue when you do wash. Another great tip is to alternate cleansing with a dry shampoo to prolong your shade and limit excess oils midweek. To maintain a gorgeous red, we suggest using a moisturizing conditioner that will seal the cuticle of your hair follicles to lock in the pigment.

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Pineapple Express Your Way to Perfect Hair

The Late Night Hair Trick That Says, “I Woke Up Like This.”

You’ve seen this high ponytail on top celebrities like Rihanna, but it’s more than just a day look. The hair trick called ‘Pineappling,’ will give you a lot more extra time in the AM. Instead of working tirelessly with way too much product to salvage your sexy hair from the night before, just practice your best hair pineapple, and you’re good to add twenty extra minutes or so to your alarm clock. 

There are, of course, a couple of trade secrets to help you balance product and set your hair the night before for a successful Pineappling. We’ll talk about a few tips we heard through the grapevine about Pineappling for overnight curly hair, straight locks and wavy styles. No joke. With NuMe, we’ve got you covered in the style department because no one wants to spend hours on a hairstyle just to have it vanish before the day is done. You’re not Cinderella, so let your beauty linger just a little bit longer. And yeah, if you’ve got the Pen Pineapple Apple Pen song stuck in your head so do we. Ugh.

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Give the Gift of Gorgeous Locks With NuMe

Picture this -- as soon as the last turkey drops, you’ve got Michael Buble singing holiday tunes in the background while you decorate. And every year, you take some time to compile a list of the perfect gifts for your friends and family. But what constitutes the best gift for all of your stylish female friends? When it comes to the women and beauty enthusiasts in your life, you want to get it right every time. So why not give them the gift of gorgeous hair with NuMe. We’ve got six, lovely and convenient holiday gift sets that are this season's must-haves. So make a list and check it twice because this year, everyone’s nice. While you’re shopping we know you’ll want to keep everything all to yourself, but hold back your Grinch-ness and gift it up. You’ll surely be everyone’s favorite person this year.

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Your No-Nonsense Guide to NuMe Curling Wands

Curling Wand Sizes

If you’ve ever seen Disney’s Alice in Wonderland, you may feel exactly like Alice listening to the caterpillar talk about mushrooms when someone mentions curling wand sizes to you. But at NuMe we’re here to help you understand the differences between the sizes of your curling wands and the types of curls you can achieve with each one. While there are women out there who find one particular size they love and stick to it, you might be someone who wants a little more variety. Believe us when we say there’s a lot you can do with a curling wand and all the sizes we make here. This graphic is your go-to curl chart and lives on the homepage of our website just in case you need it later.

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Loosen Up Your Tight Hairstyles to Prevent Thinning Hair

Scalp Stress Is Real - Hairstyles and Techniques That Cause It

When your hair is in pain that can make you feel all sorts of things. The issue can also cause you to wonder what is going on with your hair and why. Itching, burning, and soreness in your scalp, especially when you move your hair is more than just uncomfortable; it’s a sign that something is happening. Your hair is trying to tell you that it’s being pulled too tightly or set in a way that causes the follicle to experience stress at the root which makes your scalp feel sore.

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Get Your Facts Straight: A Complete Hair Straightener Guide for Your Hair Type

Do I Need Stone Ceramic, Tourmaline Ceramic or Titanium?

For an in-depth look at what to consider when deciding between tourmaline and titanium, check out our Classic Curling Wand vs Magic Curling Wand Guide. Here’s a quick breakdown on each of all NuMe materials to help you get started:

100% Stone Ceramic

  • Gentle, non-damaging heat styling.
  • Best for medium to thick hair types. 
  • Heats quickly and distributes heat evenly.
  • Because of the quality of pure stone ceramic, avoid dropping or banging these tools--they’re delicate.

100% Tourmaline Ceramic

  • Safe for any hair type - thin, medium, thick, and even dyed or damaged.
  • Perfect those who plan to style with a straightener every day, since tourmaline ceramic doesn't damage hair.
  • Tourmaline emits high levels of negatively charged ions, leaving hair smooth and conditioned.

100% Pure Titanium

  • For those with coarse hair, for special occasions, or for professional use.
  • Be advised this is a powerful material that provides an intense and even heat so it’s not meant for everyday use, especially on fine hair.
  • Please consult with a styling professional to find out if titanium is the right for your hair.
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