Creative // Sr. Copywriter // Strategist // UX Writer

Blogs

Here you can find blogs, websites, and other content-related samples I've created. 

Posts tagged eSalon
How Much Hair Product Should I Use?

MASKS

For the average person, we recommend a cough drop-to-Oreo-sized amount. Masks are a great weekly treatment which gradually reduce stress on strands when you’re out and about. While we recommend you apply your daily conditioners from mid-shaft to ends, your weekly hair mask should be applied from roots to ends. The thickness of your mask will help you decide whether the recommended Oreo or cough drop-sized portion is your go-to.

Is your mask super thick in texture? That’s likely because it has a common, richly-hydrating and thickening compound called BTMS in it. So, go light on your application and maybe use a bit of water to evenly saturate your hair, since this stuff is the real deal when it comes to long-lasting hydration (and may make your hair oily if overused). Is your mask on the creamier, lightweight side? That’s probably because it has a bit of water already included in its formula, so feel free to apply it generously all over.  

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Colorscope: Your 2019 Color Horoscope

THE RAM

Element: Fire

Ruling Planet: Mars

Your Time to Shine: October 13

Lucky Colors: Burnt red, warm copper, and hot desert orange

Aries is the trailblazer of the zodiac, impulsive, brave and daring. As a fire sign, you’re one of the celestial favorites in the 13 months ahead. Firey shades fuel your drive while Jupiter reveals your strengths, personally and professionally. January gives you the tools you need to succeed, serving you through spring. Though progress may slow in April, by the end of May you’ll be strongly positioned with clear direction. But keep up the hard work when it all pays off and you can make your mark at the end of 2019.

So what do you want and how can you get it, ram? Though it’s an adventurous start to the year, a professional and streamlined look with fresh hair color and wardrobe will keep you grounded. Vibrant reds, amber tones, and brilliant coppers inspire your fighting spirit to think big; warmer tones are chic for the goal-oriented and focused gal. Rams don’t mess around.

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7 Tips to Take Your Best Hair Selfie

7. PRACTICE, PRACTICE, PRACTICE.

Type in the hashtag #Selfie on Instagram and see what comes up. We bet a lot of these photos are celebrity images, and they always look good. While it may look easy, every photo you’ll see probably took twenty or thirty shots to get the right one before posting. It takes practice and a little technique, but you’ve got this. You definitely do not need to be a professional photographer to create a gorgeous photo of yourself.

Now take a few hair selfies once you’ve found the best background and lighting. Try different angles and see what you create. Chances are, you’ll find a hair selfie you love. If you decide to create your Color Profile with us, you’ll get a chance to send your favorite to your eSalon colorist so they can create your custom hair color from scratch. Lights, camera, action!

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How to Care For Your Highlighted Hair

After spending time balayaging your hair or having it done in a salon, you’ll want to care for your strands with the right products. Since lightened hair sometimes needs a little hydration boost, shampoos and conditioners with nutrient-rich and reparative ingredients are your go-to products for maintaining shiny, gorgeous highlights. We’ll give you the inside scoop on caring for your highlights year-round without ever stepping into a salon, plus a look at our unique Toning Mask.

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5 Ways to Conceal Pesky Grays Between Hair Color Applications

04 CHANGE UP YOUR HAIRSTYLE. 

Try a new hairstyle or flip your part to another side that contains less gray is an easy way to cover your roots completely without any product (for a quick save). Hairstyles like funky top knots or braids reminiscent of Game of Thrones will do the trick by shielding your most noticeable regrowth. Many times, moving around how you wear your hair normally can camouflage your roots since gray hair doesn’t grow on the full head equally. As a last resort, throw on a headband to effectively cover hairline grays. 

Colorist tip: 

As a wonderful perk, flipping your part can also increase volume and give your look an instant pick me up. Plus, you’ll have found a new way you might like to wear your hair. Don’t forget to tag @eSalon in your hair selfie when you do!

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5 Tips for an Alternative Self-Care Sunday

02 REORGANIZE OR DECLUTTER YOUR PERSONAL SPACE.

Cleaning up your workspace or organizing your closet can help to clear your mind and make you feel more put together. Even if it’s just clearing out your car, we think setting things right can reset your internal balance. Our Graphic Designer, Lizz says, “For my self care, I don’t accept things into my apartment if the object doesn’t have a purpose. Owning less makes my life efficient and organized, which gives me more time to focus on my well-being.” Think about decluttering your desk or making space on the balcony for a small table and chairs, so you create a tranquil place that’s just for you. Maybe leave a few mood-boosting notes for yourself around the house to find later. Bonus tip: You can do a little clean up while you apply your hair color, so it’s like a two for one deal.

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Which Shampoo And Conditioner Is Right For Me?

WHICH SHAMPOO IS BEST FOR REDHEADS? 

Reds require the most care and maintenance since they fade quickly. Why? Because the molecules in red hair color are large, and over-washing your hair can cause the color to rinse out easily. We recommend only cleansing red hair twice a week and opting for a gentle shampoo to maintain the vibrancy of your hue when you do wash. Another great tip is to alternate cleansing with a dry shampoo to prolong your shade and limit excess oils midweek. To maintain a gorgeous red, we suggest using a moisturizing conditioner that will seal the cuticle of your hair follicles to lock in the pigment.

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Which Red Hair Color Is Right For Me: Copper, Auburn, Or Strawberry?

Deciding on the right hair color is tough, but going red is like finally taking that vacation to the Bahamas or going on a Safari—it’s all about the adventure. The wonderful thing about red is that it doesn’t have to be shockingly bright; red can also be an undertone that adds vibrancy and dimension to your color. The best way to approach red is to go custom and tailor the shade to your skin tone, eye color, and lifestyle. If you're looking for a hue that's guaranteed to turn heads, these reds will inspire you to take the plunge. Just give us a call and chat with your colorist about your options.

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Home Hair Color: How Light or Dark Can You Go?

THE LEVELS OF OUR HOME HAIR COLOR 

To understand how light or dark you can go, it’s important that we talk about “levels,” which tell us what your current hair color is. At eSalon our color chart spans from level 2 (Soft Black) and scales up to level 10 (Lightest Blonde). Is your color closer to black? Or is it more blonde? Once we figure out how light or dark you are naturally, then we can visit other factors that impact your result. 

When crafting your custom color, we look to the following: your natural shade, skin tone, eye color, color history, and how often you apply color. If you’re someone who wants to change their hue, our hair color can get you up to two shades lighter or two shades darker. That’s pretty amazing for home hair color.

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