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WHICH SHAMPOO IS BEST FOR REDHEADS? 

Reds require the most care and maintenance since they fade quickly. Why? Because the molecules in red hair color are large, and over-washing your hair can cause the color to rinse out easily. We recommend only cleansing red hair twice a week and opting for a gentle shampoo to maintain the vibrancy of your hue when you do wash. Another great tip is to alternate cleansing with a dry shampoo to prolong your shade and limit excess oils midweek. To maintain a gorgeous red, we suggest using a moisturizing conditioner that will seal the cuticle of your hair follicles to lock in the pigment.