Creative // Sr. Copywriter // Strategist // UX Writer

Blogs

Here you can find blogs, websites, and other content-related samples I've created. 

Posts in Blog
Volume 1: What's Inside My Bag?

As the face of our brand, Courtney is in and out of shoots, schmoozing with influencers, and on the lookout for the latest hair color trends. She’s always prepared for whatever crisis comes her way. Here are the top 6 items she can’t do without:

1. “I have an absolute obsession with Chantecaille and this particular Lip Chic in Sari Rose. I tend to have very dry lips and this one also moisturizes. Plus, I can put it on without looking in a mirror. Winning 2X!”

2. “One of my best girlfriends gifted me jasper and aventurine stones to keep in my purse. Over the holidays, my sister-in-law gave me rose quartz. This satchel of precious stones travels with me everywhere.”

3. “I'm a huge lover of the brand Aesop. I have very sensitive skin and have found their line is the only one that doesn’t give me a rash. This Resurrection Aromatique Hand Balm also has the most intoxicating smell.”

4. “We are lucky to see so much sun in Southern California. I like to protect my baby blues with these lightweight LA-made frames by Saint Rita Parlor.”

5. “I keep a bottle of polish in here whenever I’m off to get a manicure. This RGB polish in Bordeaux doesn’t have any scary ingredients in it like formaldehyde, and the deep blood red is flattering to any skin tone.”

6. “I keep a notepad with me at all times, so that I can create lists and scratch things off (an uber-satisfying activity). Handwriting is a lost art, so it’s my way of keeping it alive. This particular one is from Blick, and I love it.”

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How Do I Remove Hair Color from My Skin, Countertops, Floors, and Clothes?

HOW TO REMOVE HAIR COLOR STAINS

Getting hair dye on your countertops and floors isn’t something anyone does on purpose, but if you act quickly then it’s not a huge deal. Here are a couple of things that can help rub away those hair color splatters before they become stains. Take extra care with a specific finish on floors and countertops just so you’re not too rough and won’t risk rubbing away any of the gloss.

Baking soda and water.

Everyone should have a box of baking soda at home (it’s magical and versatile). To use baking soda for stain removal on granite, formica, or laminate, mix it with water. The ratio is usually a one to one, but simply add a little water at a time until you form a paste. This hard paste acts almost like a pumice exfoliator, which removes color without being too harsh on your finish. Layer the paste onto your stained area, allowing it to harden and soak up the hair dye. Once the baking soda becomes hard, you can then wipe it away from the surface with a damp cloth.

Our Stain Remover.

While our Stain Remover Wipes work wonders on your hairline, our product team put it to the test on countertops—it worked! Just tear open the package and rub the stained area in circular motions until it’s gone. Stain removal works best if it’s done quickly, but just in case you miss a spot that sits overnight, the solution should work just the same.

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How Much Hair Product Should I Use?

MASKS

For the average person, we recommend a cough drop-to-Oreo-sized amount. Masks are a great weekly treatment which gradually reduce stress on strands when you’re out and about. While we recommend you apply your daily conditioners from mid-shaft to ends, your weekly hair mask should be applied from roots to ends. The thickness of your mask will help you decide whether the recommended Oreo or cough drop-sized portion is your go-to.

Is your mask super thick in texture? That’s likely because it has a common, richly-hydrating and thickening compound called BTMS in it. So, go light on your application and maybe use a bit of water to evenly saturate your hair, since this stuff is the real deal when it comes to long-lasting hydration (and may make your hair oily if overused). Is your mask on the creamier, lightweight side? That’s probably because it has a bit of water already included in its formula, so feel free to apply it generously all over.  

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Should I Cut or Color First?

WHEN TO COLOR FIRST

YOU WANT TO LIGHTEN UP YOUR SHADE.

Frequently lightening your hair can stress out your strands and lead to damage. Because of this, we recommend that you lighten first and trim away the unhealthy ends afterward. After processing, your stylist can decide how much hair needs to be taken off based on the condition of your ends. Our hair color can only take you up or down two levels from your current shade, which helps to avoid over-processing.

TRANSITIONING TO A SUPER-SHORT HAIRSTYLE.

For shorter hairstyles like the trending pixie, or cuts that are six inches and under, it can be easier to dye your hair first. Removing length means there’s a lot less to work with; and while that can be a good thing for mid-length hairstyles, sectioning is challenging for super-short cuts. Applying your color before you cut makes it so much easier to section while coloring, and it prevents color overlapping from one section to another just below it.

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Colorscope: Your 2019 Color Horoscope

THE RAM

Element: Fire

Ruling Planet: Mars

Your Time to Shine: October 13

Lucky Colors: Burnt red, warm copper, and hot desert orange

Aries is the trailblazer of the zodiac, impulsive, brave and daring. As a fire sign, you’re one of the celestial favorites in the 13 months ahead. Firey shades fuel your drive while Jupiter reveals your strengths, personally and professionally. January gives you the tools you need to succeed, serving you through spring. Though progress may slow in April, by the end of May you’ll be strongly positioned with clear direction. But keep up the hard work when it all pays off and you can make your mark at the end of 2019.

So what do you want and how can you get it, ram? Though it’s an adventurous start to the year, a professional and streamlined look with fresh hair color and wardrobe will keep you grounded. Vibrant reds, amber tones, and brilliant coppers inspire your fighting spirit to think big; warmer tones are chic for the goal-oriented and focused gal. Rams don’t mess around.

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7 Tips to Take Your Best Hair Selfie

7. PRACTICE, PRACTICE, PRACTICE.

Type in the hashtag #Selfie on Instagram and see what comes up. We bet a lot of these photos are celebrity images, and they always look good. While it may look easy, every photo you’ll see probably took twenty or thirty shots to get the right one before posting. It takes practice and a little technique, but you’ve got this. You definitely do not need to be a professional photographer to create a gorgeous photo of yourself.

Now take a few hair selfies once you’ve found the best background and lighting. Try different angles and see what you create. Chances are, you’ll find a hair selfie you love. If you decide to create your Color Profile with us, you’ll get a chance to send your favorite to your eSalon colorist so they can create your custom hair color from scratch. Lights, camera, action!

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5 Tips for an Alternative Self-Care Sunday

02 REORGANIZE OR DECLUTTER YOUR PERSONAL SPACE.

Cleaning up your workspace or organizing your closet can help to clear your mind and make you feel more put together. Even if it’s just clearing out your car, we think setting things right can reset your internal balance. Our Graphic Designer, Lizz says, “For my self care, I don’t accept things into my apartment if the object doesn’t have a purpose. Owning less makes my life efficient and organized, which gives me more time to focus on my well-being.” Think about decluttering your desk or making space on the balcony for a small table and chairs, so you create a tranquil place that’s just for you. Maybe leave a few mood-boosting notes for yourself around the house to find later. Bonus tip: You can do a little clean up while you apply your hair color, so it’s like a two for one deal.

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Which Shampoo And Conditioner Is Right For Me?

WHICH SHAMPOO IS BEST FOR REDHEADS? 

Reds require the most care and maintenance since they fade quickly. Why? Because the molecules in red hair color are large, and over-washing your hair can cause the color to rinse out easily. We recommend only cleansing red hair twice a week and opting for a gentle shampoo to maintain the vibrancy of your hue when you do wash. Another great tip is to alternate cleansing with a dry shampoo to prolong your shade and limit excess oils midweek. To maintain a gorgeous red, we suggest using a moisturizing conditioner that will seal the cuticle of your hair follicles to lock in the pigment.

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Which Red Hair Color Is Right For Me: Copper, Auburn, Or Strawberry?

Deciding on the right hair color is tough, but going red is like finally taking that vacation to the Bahamas or going on a Safari—it’s all about the adventure. The wonderful thing about red is that it doesn’t have to be shockingly bright; red can also be an undertone that adds vibrancy and dimension to your color. The best way to approach red is to go custom and tailor the shade to your skin tone, eye color, and lifestyle. If you're looking for a hue that's guaranteed to turn heads, these reds will inspire you to take the plunge. Just give us a call and chat with your colorist about your options.

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The Big Bang Theory: 5 Different Styles of Bangs and How to Wear Them

So, You’re Thinking About Bangs...

Zooey Deschanel inspired so many women to make the cut with cute, thick bangs. The combination of dark hair and shocking blue eyes did it for the New Girl so why wouldn’t it make the ‘It Girl’ in every woman shine? Deciding to go for the big chop is a tough one, and it may not work for everyone. But if you do decide that you can’t live without this look, we think it’s a trend you shouldn’t miss out on. Bangs work well for so many face shapes that the only key to having them and loving the way they look is to commit fully. Whether you have curly, straight or naturally wavy hair, there’s a style for you. There are, however, 5 different styles of bangs that can make this look work for you. And because we at NuMe love this style so much, we’re going to show you our favorite fringe benefits so you can find your first inspo bangs here. Bangs are like Pringles, once you chop the fun don’t stop.

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New York Fashion Week Debuts Fall Beauty + Fashion Trends for 2018

Badgley Mischka Sets the Tone for Runway-Ready Fall Looks With Elegant NuMe Hairstyles

This show had you covered for everything from head to toe, so naturally, NuMe took the stage with world-renowned fashion brand, Badgley Mischka, to set the tone for their 2018 fall fashion collection. Leading a team of hair stylists for the brand was Peter Gray, who took the inspiration for the defining hairstyle from Director Neil Jordan’s film, Interview with a Vampire. For those of you who might have seen the film, you’ll see the connection immediately in the color scheme of the collection with mauves, blacks, lacey ensembles, and Victorian, dark romantic prints. This wasn’t the first time that Badgley Mischka looked to the dark side of Hollywood; the 2013 fall line heavily weighed on the femme fatale and female power. And who better to support that mindset than female powerhouse and CEO of NuMe, Sabrina Maren.

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A Vintage, Romantic Valentine’s Day Hairstyle for Date Night

Show Yourself Some Love With This Hairstyle Inspired by Old Hollywood

As women, we take painstaking efforts to rule the world like bosses and take care of everyone else in our lives first, but personal care as a practice can change your mindset and help you get through your toughest day. Your appearance plays a role in that practice. When was the last time you tried a new hairstyle or stopped to take a moment and look at the quality of your strands? Are they dry, losing their elasticity and natural shine? Your hair has the power to make you look and feel like a goddess when it’s hydrated, bouncy and voluminous. There are two things you can do to get just that -- better hair care and high-quality styling tools that won’t dry out your ‘do.

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How-To: Summery Beach Waves With the NuMe 25mm Magic Curling Wand

Whenever curl-spiration strikes you already know what look you want. Summery beach waves are easy and fun to wear, but it’s as much about your technique as it is the tool you use to get them. There are different barrel sizes and materials to consider, as well as your choice of a curling iron or clipless curling wand. Each size barrel can give you a very different hairstyle, so it’s best that you look to the right size barrel and whether or not the barrel is pure titanium, tourmaline ceramic or coated.

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Lady Gaga + Rihanna Inspired 2018 Hairstyles at the Grammys

It’s About More Than Beauty + Fashion; It’s About the Female Revolution 

These women inspired much more than just hairstyles this year at the Grammys. More women spoke up and stepped up than ever before at the biggest music award show. While beauty and fashion represent the larger argument of women’s rights, the words and actions of female artists paved the way for a revolution that’s been brewing for decades.

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How-To: Beach Waves With the NuMe Fashionista Hair Straightener

Beach waves are often compared to cliche mermaid hair with the long and flowing curls, but it the hairstyle works with short to medium hair too! Short hairstyles effortlessly gain body and dimension with this look. The beach waves trend can easily be customized based on your unique cut and style. To achieve beach wave hairstyles the most popular tool is a curling wand with a 25mm or 32mm barrel but you can also use a hair straightener. We’ll show you how to use the NuMe Fashionista Hair Straightener to create voluminous and defined beach waves!

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Hair and Beauty Hacks to be Thankful for

2. Hide your grays! 

We’re all about embracing the all-natural look but sometimes you just don’t want to show off your grays and it’s okay to want to conceal them. However, you feel most confident is the way to go. To reduce their appearance at the root, pick up your mascara and lightly touch up the roots for a quick fix that will wash out as soon as you shower.

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10 Chic Hair Accessories for Fall

4. Ice, Ice, Baby

All we need to say here is sparkle. It’s crystal clear that these bobby pins are gorgeous and seriously change the hair game from fab to modern art. They’re not only beautifully done, but they speak volumes about your personality. Ashley Williams debuted these during fashion week and they were a smash with bold words -- girls, paradise, paranoia and anxiety. Say and wear what you feel with these hairpins with all the fashion and sass you can muster.

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