Creative // Sr. Copywriter // Strategist // UX Writer

Blogs

Here you can find blogs, websites, and other content-related samples I've created. 

Posts tagged Color Care
How Much Hair Product Should I Use?

MASKS

For the average person, we recommend a cough drop-to-Oreo-sized amount. Masks are a great weekly treatment which gradually reduce stress on strands when you’re out and about. While we recommend you apply your daily conditioners from mid-shaft to ends, your weekly hair mask should be applied from roots to ends. The thickness of your mask will help you decide whether the recommended Oreo or cough drop-sized portion is your go-to.

Is your mask super thick in texture? That’s likely because it has a common, richly-hydrating and thickening compound called BTMS in it. So, go light on your application and maybe use a bit of water to evenly saturate your hair, since this stuff is the real deal when it comes to long-lasting hydration (and may make your hair oily if overused). Is your mask on the creamier, lightweight side? That’s probably because it has a bit of water already included in its formula, so feel free to apply it generously all over.  

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Should I Cut or Color First?

WHEN TO COLOR FIRST

YOU WANT TO LIGHTEN UP YOUR SHADE.

Frequently lightening your hair can stress out your strands and lead to damage. Because of this, we recommend that you lighten first and trim away the unhealthy ends afterward. After processing, your stylist can decide how much hair needs to be taken off based on the condition of your ends. Our hair color can only take you up or down two levels from your current shade, which helps to avoid over-processing.

TRANSITIONING TO A SUPER-SHORT HAIRSTYLE.

For shorter hairstyles like the trending pixie, or cuts that are six inches and under, it can be easier to dye your hair first. Removing length means there’s a lot less to work with; and while that can be a good thing for mid-length hairstyles, sectioning is challenging for super-short cuts. Applying your color before you cut makes it so much easier to section while coloring, and it prevents color overlapping from one section to another just below it.

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