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Is Pet Insurance Right for Me? Quiz Results
We found that customers were asking the question whether or not pet insurance was a good fit for their pets and budget. We created a quick quiz with personalized results based on their answers. Here is just one example of many options. I worked with our product team and lead design Max Marillo and Rachel Dlugos at Pawlicy Advisor to ideate for a better UX. The goal is to increase awareness and improve the education arm of Pawlicy which will also lead to conversions.