Dr. Lensink was an Oculofacial Plastic Surgeon in Redding CA. He had a unique office that also had a surgical clinic on site, so patients could get non-surgical and surgical treatments without having to schedule through the hospital. Dr. Lensink offered anti-aging treatments such as fillers, fat transfer, cool sculpting, hydrofacials, laser treatments etc. He specialized in under-eye trough treatments using fat transfer, nonsurgical neck and facelifts using PDO threads (threading). I created all treatment pages, about pages, consultation books, paid ads, and long-form blogs to help drive education. He has since retired.
As the Senior Copy Chief, I worked with the head of Occupation/Physical Therapy to create a sitemap and descriptions of each type of treatment. Each page was an in-depth discovery of treatment types, who it was for and the results clients could expect. These pages drove high conversion (appointment scheduling).
This treatment center was privately funded and included specialized mental health treatments including equine therapy, music therapy, spa treatments, etc. I created all treatment pages, organized navigation, and wrote long-form blogs for them. This site was designed by in-house front-end and back-end designers with myself on lead copy. We created new websites and treatment pages from scratch.